The Startup Student: When's it right to build hype?

(Photo: Mr. T in DC)

So you’ve got a new product in the works. Maybe it’s still an idea, maybe it’s in development, maybe it’s two weeks from being shipped out the door. When taking an idea from a thought to completion one question always stands out in my mind: When do I start to build hype?

• July 27, 2010
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